School Project
School Project
Lumière App
Lumière App
Overview
Overview
Lumière is a skincare app designed for young professional women (25-35) who prioritize quality, effectiveness, and ethical skincare. The app provides a seamless experience for discovering, learning about, and purchasing skincare products tailored to their needs.
Lumière is a skincare app designed for young professional women (25-35) who prioritize quality, effectiveness, and ethical skincare. The app provides a seamless experience for discovering, learning about, and purchasing skincare products tailored to their needs.
Problem Statement
Problem Statement
Defined the challenge of creating a seamless skincare experience for young, busy professional women. It provided clear direction for solving user pain points and informed the design process.
Problem Statement
Redesigning Dollarama’s website to improve usability, accessibility, and overall user experience.
Target Audience
Focused on young women, aged 25-35, who value high-quality, ethical skincare. This helped tailor the app’s design and functionality to their needs.
Target Audience
Focused on young women, aged 25-35, who value high-quality, ethical skincare. This helped tailor the app’s design and functionality to their needs.
Research & Insights
To understand user needs, I analyzed two major competitors:
Shoppers Drug Mart App
-Strengths: Clean product pages, clear checkout, informative reviews
-Weaknesses: Limited personalized recommendations
Research & Insights
To understand user needs, I analyzed two major competitors:
Shoppers Drug Mart App
-Strengths: Clean product pages, clear checkout, informative reviews
-Weaknesses: Limited personalized recommendations
Sephora App
-Strengths: Sleek design, intuitive icons
-Weaknesses: Cluttered layout, restrictive navigation (forced sign-in)
-Key Takeaways: Users prefer clean, simple interfaces with easy navigation, access to detailed product information, and personalized recommendations..
SWOT ANALYSIS for Sephora App
Evaluated the app’s strengths, weaknesses, opportunities, and threats in the market, guiding decisions on features to stand out and areas for improvement.
SWOT ANALYSIS For Shoppers Drug Mart App
Sketches
Quickly visualized app screens and features. This helped test layout ideas and identify potential design flaws before moving to more refined wireframes.
SWOT ANALYSIS for Sephora App
SWOT ANALYSIS For Shoppers Drug Mart App
Journey Map
Mapped the user experience from opening the app to purchasing. It highlighted pain points and allowed me to refine the user flow for smoother interactions.
User Flow
Mapped out the user’s journey within the app, ensuring the experience was intuitive and identifying any unnecessary steps for a streamlined process.
Defined the visual language (colors, typography, icons). It ensured a cohesive and professional design throughout the app, aligning with the target audience’s preferences.
SWOT ANALYSIS for Sephora App
SWOT ANALYSIS For Shoppers Drug Mart App
UI style Guide
Mood Board
A basic layout of the app helped visualize the structure and user flow. Feedback from this version allowed me to refine interactions before moving to the high-fidelity version.
Low-Fidelity
Polished version of the app with finalized visuals and interactions. It helped test the app’s functionality and refine the design based on user feedback.
High-Fidelity
Thank you:)
Thank you:)
Thank you:)
Created to set the tone for the app’s design, focusing on trust and calm. It kept the visual direction consistent and aligned with the app’s goals.
Sketches
Quickly visualized app screens and features. This helped test layout ideas and identify potential design flaws before moving to more refined wireframes.
User Flow
Mapped out the user’s journey within the app, ensuring the experience was intuitive and identifying any unnecessary steps for a streamlined process.
Defined the visual language (colors, typography, icons). It ensured a cohesive and professional design throughout the app, aligning with the target audience’s preferences.
UI style Guide
Low-Fidelity
High-Fidelity
Sephora App
-Strengths: Sleek design, intuitive icons
-Weaknesses: Cluttered layout, restrictive navigation (forced sign-in)
-Key Takeaways: Users prefer clean, simple interfaces with easy navigation, access to detailed product information, and personalized recommendations..
JOURANY MAP
Evaluated the app’s strengths, weaknesses, opportunities, and threats in the market, guiding decisions on features to stand out and areas for improvement.
Target Audience
Focused on young women, aged 25-35, who value high-quality, ethical skincare. This helped tailor the app’s design and functionality to their needs.
To understand user needs, I analyzed two major competitors:
Shoppers Drug Mart App
-Strengths: Clean product pages, clear checkout, informative reviews
-Weaknesses: Limited personalized recommendations
Sephora App
-Strengths: Sleek design, intuitive icons
-Weaknesses: Cluttered layout, restrictive navigation (forced sign-in)
-Key Takeaways: Users prefer clean, simple interfaces with easy navigation, access to detailed product information, and personalized recommendations..
SWOT ANALYSIS for Sephora App
Evaluated the app’s strengths, weaknesses, opportunities, and threats in the market, guiding decisions on features to stand out and areas for improvement.
SWOT ANALYSIS For Shoppers Drug Mart App
SWOT ANALYSIS For Shoppers Drug Mart App
Mapped the user experience from opening the app to purchasing. It highlighted pain points and allowed me to refine the user flow for smoother interactions.
Sketches
Quickly visualized app screens and features. This helped test layout ideas and identify potential design flaws before moving to more refined wireframes.
User Flow
Mapped out the user’s journey within the app, ensuring the experience was intuitive and identifying any unnecessary steps for a streamlined process.
Defined the visual language (colors, typography, icons). It ensured a cohesive and professional design throughout the app, aligning with the target audience’s preferences.
UI style Guide
Mood Board
Created to set the tone for the app’s design, focusing on trust and calm. It kept the visual direction consistent and aligned with the app’s goals.
A basic layout of the app helped visualize the structure and user flow. Feedback from this version allowed me to refine interactions before moving to the high-fidelity version.
Low-Fidelity
Polished version of the app with finalized visuals and interactions. It helped test the app’s functionality and refine the design based on user feedback.