School Project
School Project
Dollarama Redesign
Dollarama Redesign
Overview
Overview
Redesigning Dollarama’s website to improve usability, accessibility, and overall user experience.
Redesigning Dollarama’s website to improve usability, accessibility, and overall user experience.
Problem Statement
Problem Statement
The current Dollarama website lacks clear navigation, accessibility features, and a modern design. Users struggle with outdated visuals, slow load times, and a lack of essential e-commerce features like personalization and customer reviews.
Problem Statement
Redesigning Dollarama’s website to improve usability, accessibility, and overall user experience.
Target Audience
The current Dollarama website lacks clear navigation, accessibility features, and a modern design. Users struggle with outdated visuals, slow load times, and a lack of essential e-commerce features like personalization and customer reviews.
Target Audience
I first focused on identifying the problem and understanding the target audience, as this helped guide the next steps and provided a clear insight into how I would redesign the website. The primary audience includes small business owners who rely on Dollarama for bulk purchases. They need a fast, intuitive, and efficient shopping experience that makes their purchasing process smoother and more convenient.
Target Audience
I first focused on identifying the problem and understanding the target audience, as this helped guide the next steps and provided a clear insight into how I would redesign the website. The primary audience includes small business owners who rely on Dollarama for bulk purchases. They need a fast, intuitive, and efficient shopping experience that makes their purchasing process smoother and more convenient.
Heuristic Evaluation
Heuristic Evaluation is one of the most important steps in redesigning a website, as it helps identify key pain points such as lack of accessibility, inconsistency, and poor navigation. This process provides valuable insights into what needs improvement, ensuring that the redesign focuses on enhancing the overall usability and user experience.
Heuristic Evaluation
Heuristic Evaluation is one of the most important steps in redesigning a website, as it helps identify key pain points such as lack of accessibility, inconsistency, and poor navigation. This process provides valuable insights into what needs improvement, ensuring that the redesign focuses on enhancing the overall usability and user experience.
Heuristic Evaluation
Heuristic Evaluation is one of the most important steps in redesigning a website, as it helps identify key pain points such as lack of accessibility, inconsistency, and poor navigation. This process provides valuable insights into what needs improvement, ensuring that the redesign focuses on enhancing the overall usability and user experience.
User Research & Persona Creation
User Research & Persona Creation involved defining user needs and goals. Creating a user persona was essential, as it provided a clear insight into the target audience, helping me make informed design decisions that align with their expectations and improve their overall experience..
User Research & Persona Creation
User Research & Persona Creation involved defining user needs and goals. Creating a user persona was essential, as it provided a clear insight into the target audience, helping me make informed design decisions that align with their expectations and improve their overall experience..
User Research & Persona Creation
User Research & Persona Creation involved defining user needs and goals. Creating a user persona was essential, as it provided a clear insight into the target audience, helping me make informed design decisions that align with their expectations and improve their overall experience..
Flow Diagram
The Flow Diagram helped visualize the user journey, ensuring smooth navigation and identifying areas for improvement. It provided a clear blueprint for designing an intuitive and efficient app experience.
Flow Diagram
The Flow Diagram helped visualize the user journey, ensuring smooth navigation and identifying areas for improvement. It provided a clear blueprint for designing an intuitive and efficient app experience..
Flow Diagram
The Flow Diagram helped visualize the user journey, ensuring smooth navigation and identifying areas for improvement. It provided a clear blueprint for designing an intuitive and efficient app experience..
After gathering extensive information, I began creating low-fidelity wireframes to structure the app’s layout and refine the user flow before moving to high-fidelity design.
Sketches
The sketches helped me quickly explore ideas and structure the app’s layout. They provided a visual foundation, making it easier to refine the design and plan the overall user experience.
Low-Fidelity
After gathering feedback from classmates and professors, I refined the design and moved to high-fidelity wireframes, focusing on visual details, usability, and interaction improvements.
High-Fidelity
After gathering extensive information, I began creating low-fidelity wireframes to structure the app’s layout and refine the user flow before moving to high-fidelity design.
Dollarama Case study: Behence
After gathering extensive information, I began creating low-fidelity wireframes to structure the app’s layout and refine the user flow before moving to high-fidelity design.
Low-Fidelity
After gathering feedback from classmates and professors, I refined the design and moved to high-fidelity wireframes, focusing on visual details, usability, and interaction improvements.
High-Fidelity
After gathering extensive information, I began creating low-fidelity wireframes to structure the app’s layout and refine the user flow before moving to high-fidelity design.
Case Study
After gathering extensive information, I began creating low-fidelity wireframes to structure the app’s layout and refine the user flow before moving to high-fidelity design.
Low-Fidelity
Thank you:)
After gathering feedback from classmates and professors, I refined the design and moved to high-fidelity wireframes, focusing on visual details, usability, and interaction improvements.
High-Fidelity
I completed a Dollarama website redesign case study, focusing on improving usability for small business owners by addressing key pain points and enhancing efficiency, accessibility, and navigation.